{"id":1183,"name":"Personalized Gift Beni Ourain Wool Runner Rug","slug":"personalized-gift-beni-ourain-runner","decorStyles":[{"slug":"contemporary","name":"Contemporary"}],"sku":"ARA110260926002","description":"A personalized gift that warms a home the moment it is unrolled, this handwoven Beni Ourain runner brings cocoa brown and blush pink together for narrow spaces that deserve real Moroccan craft. Order it in your own length and colour pairing and it becomes a present made for one person and one hallway.\n\nWoven by Amazigh (Berber) women artisans in the El Abbassi family workshops of Morocco's Rabat-Salé region, the runner follows the Beni Ourain weaving tradition. Gentle wavy stripes in rich cocoa and soft blush pink run the length of an ivory wool ground, finished with hand-braided ivory tassels at both ends. Because the colour comes from a natural dye craft practised for generations, the tones shift softly along the runner rather than repeating mechanically, so every piece is quietly one of a kind.\n\nThe construction is traditional and durable: a blush wool ground carrying a dense, hand-knotted pile of cocoa fleece worked on a wooden loom. Premium wool delivers plush comfort underfoot and the kind of resilience a busy corridor needs, while the natural lanolin in the fibre helps it shrug off everyday spills.\n\nWhere does it work? Two columns of wavy stripes make it a natural hallway accent, a soft corridor piece, or a bedside detail beside a bed. It reads as a boho kitchen mat in a farmhouse kitchen, as gentle nursery decor in a child's room, and as an entryway rug by the door. Cut to length, it also serves as a stair runner.\n\nCare is easy: vacuum on a low setting, spot clean with cold water and mild soap, and call in professional cleaning for a deep refresh. Wool only grows softer with age. Every order ships free worldwide with tracking, included in the price with no minimum, so your personalized gift arrives ready to lay down.","material":"Wool","pattern":"Striped","weaveType":"Hand-Knotted","pileHeight":"Medium Pile","shape":"runner","shapes":["runner"],"placement":"indoor","features":["handmade","high-low"],"pileThicknessIn":0.32,"fiberContent":"100% Wool","originRegion":"Beni Ourain","careInstructions":"Vacuum regularly on a low setting without a beater bar to lift dust from the pile. Blot spills immediately with a clean, dry cloth — never rub, which pushes the stain into the wool. Spot clean with cold water and a little mild soap, then blot dry. Have deep stains and full cleans handled professionally; wool responds badly to harsh detergents. Rotate the rug every few months so it wears evenly, and keep it out of prolonged direct sunlight to protect the dyes. Shedding is normal for a new handmade wool rug and settles within the first few months.","countryOfOrigin":"Morocco","metaTitle":"Personalized Gift Beni Ourain Runner Rug","metaDescription":"Give a personalized gift with this handwoven Beni Ourain wool runner in cocoa brown and blush pink. Free shipping. From $99. 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