{"id":1185,"name":"New Home Gift Rug, Handmade Ivory Moroccan Wool","slug":"new-home-gift-ivory-rug","decorStyles":[{"slug":"contemporary","name":"Contemporary"}],"sku":"ARA110260927001","description":"Searching for a new home gift that feels as thoughtful as it is beautiful? This handmade ivory Moroccan wool rug is exactly that — a solid cream Beni Ourain carpet that brings quiet warmth to any space.\n\nEvery rug we sell is crafted in Morocco by skilled Amazigh (Berber) artisans in the El Abbassi family workshops of the Rabat-Salé region. Drawing on the celebrated Beni Ourain weaving tradition, this piece is hand-knotted from premium hand-spun wool to create a dense, uniform pile that feels wonderfully soft underfoot. The surface carries a soft sculpted relief, where gently carved channels trace long organic outlines across an otherwise plain field — texture-led rather than busy, so it reads as calm and refined.\n\nWoven from natural, hand-spun sheep's wool in shades of ivory cream and warm natural white, the rug is finished with neatly bound edges and no fringe, laid over a flat woven cotton back for stability. Wool is naturally resilient, stain-resistant and long-lasting, which makes this carpet as practical as it is elegant.\n\nBecause the palette is neutral and the design is understated, this rug settles easily into almost any room. Layer it under a bed for a soft landing each morning, anchor a living-room seating group, or use it to add a plush, tonal accent to a guest room or reading nook. It pairs just as happily with minimalist interiors as it does with relaxed boho decor.\n\nCaring for it is simple: vacuum regularly on a low setting, blot spills immediately with an absorbent cloth, and spot clean with a mild detergent and cool water. A professional clean once a year keeps the pile looking its best, and a rug gripper helps on smooth floors.\n\nAvailable in a range of sizes to suit anything from a compact bedroom to a generous living room, each carpet is quality-checked and photographed before it is rolled, wrapped and dispatched. Best of all, standard worldwide shipping is completely free and already included in the price — there is no minimum order and no separate delivery charge. Give someone, or yourself, a piece of authentic Moroccan craftsmanship that will be treasured for years.","material":"Wool","pattern":"Solid / Plain","weaveType":"Hand-Knotted","pileHeight":"High Pile","shape":"rectangular","shapes":["rectangular"],"placement":"indoor","features":["handmade","high-low"],"pileThicknessIn":0.6,"fiberContent":"100% Moroccan Wool","originRegion":"Beni Ourain","careInstructions":"Vacuum regularly on a low setting without a beater bar to lift dust from the pile. Blot spills immediately with a clean, dry cloth — never rub, which pushes the stain into the wool. Spot clean with cold water and a little mild soap, then blot dry. Have deep stains and full cleans handled professionally; wool responds badly to harsh detergents. Rotate the rug every few months so it wears evenly, and keep it out of prolonged direct sunlight to protect the dyes. Shedding is normal for a new handmade wool rug and settles within the first few months.","countryOfOrigin":"Morocco","metaTitle":"New Home Gift: Handmade Ivory Moroccan Rug","metaDescription":"Looking for the perfect new home gift? This handmade ivory Moroccan wool rug adds warmth to any room. Free shipping worldwide. 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