{"id":1213,"name":"Housewarming Gift Ivory Moroccan Runner Rug Wool","slug":"housewarming-gift-moroccan-runner-rug","decorStyles":[{"slug":"contemporary","name":"Contemporary"}],"sku":"ARA120260906002","description":"A handmade Moroccan runner makes a housewarming gift people genuinely remember, and this ivory Beni Ourain runner — striped, hand-knotted and warmed with terracotta and rust accents — is one of the easiest to give. It carries tradition, texture and a little quiet luxury into a friend's new home without ever feeling fussy.\n\nEach runner is woven entirely by hand by Amazigh (Berber) artisans in the El Abbassi family workshops in Morocco's Rabat-Salé region, drawing on the Beni Ourain weaving tradition that Berber communities have kept alive for generations.\n\nThe craftsmanship is in the detail: hand-knotted at roughly 10–16 knots per square inch in natural sheep's wool, coloured with plant and mineral dyes. The reverse shows a fine terracotta-and-cream twill, and both short ends finish in hand-knotted cream tassels. A durable medium pile, around 2 cm high, is built to take the daily traffic a hallway or entryway sees.\n\nWoven from 100% Moroccan wool, the palette pairs a calm ivory ground with terracotta, burnt orange and touches of black, so it reads as warm and grounded rather than loud.\n\nStyling is flexible. Run it the length of a corridor, soften a galley kitchen, anchor an entryway, or carry it across a stair landing. Because it is made to order, you can specify the exact length and width — which is what turns a generous gift into a personal one for someone setting up a new place.\n\nCare is straightforward: vacuum frequently, spot clean with cold water and a little mild soap, blot spills immediately, and secure the runner with a pad so it stays put underfoot.\n\nEvery order ships free, worldwide and fully tracked, included in the price. Each runner is made to order in 15–20 days, after which standard shipping takes 7–14 business days to arrive anywhere in the world.","material":"Wool","pattern":"Striped","weaveType":"Hand-Knotted","pileHeight":"Medium Pile","shape":"runner","shapes":["runner"],"placement":"indoor","features":["handmade"],"pileThicknessIn":0.32,"fiberContent":"100% Wool","originRegion":"Beni Ourain","careInstructions":"Vacuum regularly on a low setting without a beater bar to lift dust from the pile. Blot spills immediately with a clean, dry cloth — never rub, which pushes the stain into the wool. Spot clean with cold water and a little mild soap, then blot dry. Have deep stains and full cleans handled professionally; wool responds badly to harsh detergents. Rotate the rug every few months so it wears evenly, and keep it out of prolonged direct sunlight to protect the dyes. Shedding is normal for a new handmade wool rug and settles within the first few months.","countryOfOrigin":"Morocco","metaTitle":"Housewarming Gift: Ivory Moroccan Runner Rug","metaDescription":"Looking for the perfect housewarming gift? This handmade ivory Moroccan runner rug is woven from pure wool by Berber artisans. Free shipping. 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