{"id":49,"name":"Custom Gift Moroccan Rug, Handmade White Berber Wool","slug":"custom-gift-moroccan-rug","sku":"ARA1127032603","description":"A custom gift rarely feels as personal or as lasting as this off-white hand-tufted Moroccan Beni Ourain wool rug, crafted by skilled Amazigh (Berber) artisans in Morocco to bring quiet, modern character to any home. Fine trailing lines in charcoal, mustard ochre and soft blue drift across an undyed cream field, an understated design that suits minimalist, Scandinavian and japandi-inspired interiors alike. Few presents carry this much soul, and fewer still are made to last a lifetime.\n\nEvery rug is made using traditional Berber techniques carried down through generations of weaving families in the Atlas Mountains of Morocco. The natural, undyed wool gives this neutral ivory textile its creamy tone and soft, deep texture, and because each piece is worked by hand, no two are ever exactly the same, a genuinely one-of-a-kind present.\n\nThe pile is one hundred percent natural sheep wool, plush and tufted for a soft, cushioned feel underfoot, with a flat-weave reverse for stability. Clean bound selvedge edges and no fringe give the rug a tailored, contemporary finish that reads as calm and considered rather than busy. Over the years the wool only grows softer, wearing in gracefully rather than wearing out.\n\nAs a housewarming, wedding or new-apartment present, its neutral cream palette and delicate line work slip easily into almost any decor. Style it in a living room, bedroom, nursery or home office, and pair it with pale wood, woven textures, ceramics and greenery for a serene, gallery-quiet look. The design scales gracefully from an accent mat to a large area carpet, and these 5 by 7 proportions suit most spaces.\n\nCare is easy: vacuum on low suction, spot-clean spills with mild soap and cold water, keep it out of prolonged direct sunlight, and turn to professional cleaning when needed. Shipping is always free; every rug arrives rolled, wrapped and tracked, ready to give or to keep.","material":"Wool","pattern":"Abstract","weaveType":"Hand-Tufted","pileHeight":"High Pile","fiberContent":"100% Wool","originRegion":"Beni Ourain","careInstructions":"Vacuum regularly on a low setting without a beater bar to lift dust from the pile. Blot spills immediately with a clean, dry cloth — never rub, which pushes the stain into the wool. Spot clean with cold water and a little mild soap, then blot dry. Have deep stains and full cleans handled professionally; wool responds badly to harsh detergents. Rotate the rug every few months so it wears evenly, and keep it out of prolonged direct sunlight to protect the dyes. Shedding is normal for a new handmade wool rug and settles within the first few months.","countryOfOrigin":"Morocco","metaTitle":"Custom Gift Moroccan White Berber Rug","metaDescription":"Custom gift idea: a handmade off-white hand-tufted Moroccan Beni Ourain wool rug, truly one of a kind. Order this Berber weave today. From $89. 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