{"id":21,"name":"Custom Rug, Handmade Blue Berber Wool","slug":"custom-blue-berber-moroccan-rug","sku":"ARA1128252605","description":"Looking for a custom rug that carries real heritage? This blue Moroccan Berber piece is handwoven to order by Amazigh artisans in Morocco's Atlas Mountains, where rug-making has been a way of life for centuries. Each carpet is knotted entirely by hand on a traditional loom, using wool sheared from high-altitude sheep and spun in the village before the first row is ever tied.\n\nThe design pairs a deep, calming blue with soft ivory in the timeless Beni Ourain striped tradition. Slender bands run the length of the rug, giving it a modern, uncluttered look that works as easily in a coastal-inspired room as it does in a minimalist city apartment. The low pile keeps the surface smooth and easy to live with — comfortable underfoot yet slim enough to sit neatly under furniture and swing beneath doors without bunching.\n\nMade from 100% natural wool, this rug is built to last. The fiber's natural lanolin helps it resist stains and spills, and simple care keeps it beautiful: vacuum gently without a beater bar, rotate it occasionally so it ages evenly, and blot any spills promptly with a damp cloth. Professional cleaning is recommended for the occasional deep refresh.\n\nThe blue-and-ivory palette is wonderfully versatile. Float it under a neutral linen sofa to let the color sing, lay it beside the bed for a soft landing each morning, or use it to ground a study or entryway. It complements navy, natural wood, brass, and crisp white walls, and slots naturally into bohemian, modern, Scandinavian, and eclectic interiors.\n\nAs a genuine handmade rug, each piece is unique — small variations in stripe spacing and shade are the mark of authentic craftsmanship rather than any defect. Your rug ships fully tracked and insured with free shipping included, arriving ready to transform your space with a touch of Moroccan artistry.","material":"Wool","pattern":"Striped","weaveType":"Hand-Knotted","pileHeight":"Low Pile","fiberContent":"100% Wool","originRegion":"Beni Ourain","careInstructions":"Vacuum regularly on a low setting without a beater bar to lift dust from the pile. Blot spills immediately with a clean, dry cloth — never rub, which pushes the stain into the wool. Spot clean with cold water and a little mild soap, then blot dry. Have deep stains and full cleans handled professionally; wool responds badly to harsh detergents. Rotate the rug every few months so it wears evenly, and keep it out of prolonged direct sunlight to protect the dyes. Shedding is normal for a new handmade wool rug and settles within the first few months.","countryOfOrigin":"Morocco","metaTitle":"Custom Rug – Blue Berber Moroccan Wool","metaDescription":"Custom rug lovers, meet this blue Beni Ourain Berber wool piece, handwoven in Morocco. Shop now for timeless style. Free shipping. From $89. 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