{"id":1175,"name":"Rug for Living Room, Blue Rust Berber Carpet","slug":"blue-rust-living-room-rug","decorStyles":[{"slug":"contemporary","name":"Contemporary"}],"sku":"ARA110260923003","description":"This rug for living room turns a single idea into a floor you will want to stand over: a grid of deep denim blue squares, each framed in rust and warm ivory, hand knotted in soft Moroccan wool. It reads as calm from the doorway and boldly graphic when you look straight down.\n\nEvery carpet is hand knotted by the El Abbassi family in their Zarabify workshops in Morocco's Rabat-Sale region, tied on an upright loom at 10 to 16 knots per square inch - far above the standard, which is what lets a Berber wool carpet hold its shape for decades. The square-in-a-frame motif follows the Beni Ourain tradition, the Amazigh (Berber) weaving heritage of Morocco's Middle Atlas, and because each square is tied by hand, no two frames are exactly alike.\n\nThe dense shag pile stands roughly 2 cm high and is soft enough to sink a hand into, worked entirely from 100% natural sheep wool. Caring for it is easy: vacuum on a gentle setting without a beater bar, blot spills with mild soap and cold water rather than rubbing, and rotate the rug twice a year to even out wear, with a professional clean once a year.\n\nFor styling, the denim blue and rust palette is warm without shouting, an easy anchor for boho, Scandinavian, coastal and mid-century modern rooms. Center it under a cream sofa and coffee table to give the living room structure, run it along the foot of a bed, or ground a reading corner - the rust outlines pick up leather and terracotta while the ivory ground keeps a smaller room feeling open.\n\nFinished with hand-braided ivory tassels at both ends and woven to order in the size you choose, your rug ships with free worldwide delivery already included in the price, rolled, wrapped and fully tracked. Expect small variations in square spacing and colour - the honest signature of authentic handmade Berber craftsmanship.","material":"Wool","pattern":"Checkered","weaveType":"Hand-Knotted","pileHeight":"Shag / Plush","shape":"rectangular","shapes":["rectangular"],"placement":"indoor","features":["handmade"],"pileThicknessIn":1.25,"fiberContent":"100% Wool","originRegion":"Beni Ourain","careInstructions":"Vacuum regularly on a low setting without a beater bar to lift dust from the pile. Blot spills immediately with a clean, dry cloth — never rub, which pushes the stain into the wool. Spot clean with cold water and a little mild soap, then blot dry. Have deep stains and full cleans handled professionally; wool responds badly to harsh detergents. Rotate the rug every few months so it wears evenly, and keep it out of prolonged direct sunlight to protect the dyes. Shedding is normal for a new handmade wool rug and settles within the first few months.","countryOfOrigin":"Morocco","metaTitle":"Rug for Living Room - Blue Berber Carpet","metaDescription":"Anchor your space with this handmade rug for living room in denim blue and rust wool. Hand-knotted Moroccan Berber carpet. Free shipping worldwide. From $99.","collectionId":1,"collectionHandle":"beni-ourain-rugs","collectionName":"Beni Ourain Rugs","collections":[{"id":1,"handle":"beni-ourain-rugs","name":"Beni Ourain Rugs","isPrimary":true},{"id":5,"handle":"new-arrivals","name":"New Arrivals","isPrimary":false}],"rating":0,"reviewCount":0,"inCarts":0,"isMadeToOrder":true,"displayTheme":"custom_dimensions_per_sqm","shippingPricingType":"included","showRugPad":true,"showTassels":true,"showColors":false,"customDimensions":{"defaultWidthFt":1.67,"defaultHeightFt":1.67,"limitsEnabled":true,"minWidthFt":1.67,"minHeightFt":1.67,"maxWidthFt":20,"maxHeightFt":26},"price":99,"priceMin":99,"priceMax":18039,"size":"0.5x0.5 ft","image":"https://cdn.zarabify.com/files/d7981d59-e80f-46ef-8a0b-2f23d50ff9af.jpg","color":"Ivory","defaultSizeId":71,"defaultColorId":32,"discount":null,"salePrice":null,"salePriceMin":null,"salePriceMax":null,"images":[{"id":8142,"url":"https://cdn.zarabify.com/files/d7981d59-e80f-46ef-8a0b-2f23d50ff9af.jpg","alt":"Denim blue and rust square rug for living room, shown flat from above","sortOrder":0,"slug":"blue-rust-living-room-rug-1","width":2700,"height":2025,"seoUrls":{"gallery-xl-avif":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-1-product-gallery-xl.avif","gallery-xl-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-1-product-gallery-xl.webp","gallery-lg-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-1-product-gallery-lg.webp","card-lg-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-1-product-card-lg.webp","og-image-jpg":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-1-og-image.jpg"}},{"id":8143,"url":"https://cdn.zarabify.com/files/40195a03-fcce-4a70-a960-5cf28a8f6194.jpg","alt":"Close-up of one denim blue square framed in rust and ivory","sortOrder":1,"slug":"blue-rust-living-room-rug-2","width":2700,"height":2025,"seoUrls":{"gallery-xl-avif":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-2-product-gallery-xl.avif","gallery-xl-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-2-product-gallery-xl.webp","gallery-lg-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-2-product-gallery-lg.webp","card-lg-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-2-product-card-lg.webp","og-image-jpg":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-2-og-image.jpg"}},{"id":8144,"url":"https://cdn.zarabify.com/files/f0389cb4-eb9c-4c75-8fc7-cf45c0b04137.jpg","alt":"Deep shag pile of the blue carpet shown against a ruler for 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carpet","sortOrder":3,"slug":"blue-rust-living-room-rug-4","width":2700,"height":2025,"seoUrls":{"gallery-xl-avif":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-4-product-gallery-xl.avif","gallery-xl-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-4-product-gallery-xl.webp","gallery-lg-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-4-product-gallery-lg.webp","card-lg-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-4-product-card-lg.webp","og-image-jpg":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-4-og-image.jpg"}},{"id":8147,"url":"https://cdn.zarabify.com/files/7f134cbc-f14b-4b15-84be-fb476b3cf8b7.jpg","alt":"Detail of the rust terracotta outlines on the ivory ground","sortOrder":5,"slug":"blue-rust-living-room-rug-6","width":2700,"height":2025,"seoUrls":{"gallery-xl-avif":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-6-product-gallery-xl.avif","gallery-xl-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-6-product-gallery-xl.webp","gallery-lg-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-6-product-gallery-lg.webp","card-lg-webp":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-6-product-card-lg.webp","og-image-jpg":"https://cdn.zarabify.com/img/rugs/blue-rust-living-room-rug/blue-rust-living-room-rug-6-og-image.jpg"}},{"id":8148,"url":"https://cdn.zarabify.com/files/bcfdd5f2-1d5a-4a1a-ad5b-ea5bbefcdf67.jpg","alt":"Corner of the checkered blue carpet showing the 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