{"id":138,"name":"Berber Rug – Blue Moroccan Beni Ourain Wool Grid","slug":"berber-rug-blue-moroccan","decorStyles":[{"slug":"contemporary","name":"Contemporary"}],"sku":"ARA110260906002","description":"This handmade Berber rug turns a minimalist living room into a calm, grounded retreat with its deep indigo blue field and crisp ivory line work. Woven by hand by Amazigh (Berber) artisans in Morocco's Rabat-Salé region, it carries centuries of weaving heritage in every knot. The makers work on traditional upright looms, tying pure natural wool into a dense, soft shag pile that feels wonderfully plush underfoot.\n\nThe design is a modern take on tradition: an abstract grid of ivory lines and offset rectangles drawn freehand across a deep blue ground. Softer denim-blue passages appear where the natural dye lot gently shifts, giving the surface real depth and movement. Hand-knotted ivory tassel fringe finishes both ends. Because each rug is made entirely by hand, small variations in line spacing and colour are natural marks of authenticity, not flaws.\n\nCrafted from 100% natural wool, this carpet is hard-wearing and naturally resistant to dirt and stains, ready to serve a busy home for many years. Caring for it is simple: vacuum regularly on a gentle setting, blot spills promptly with mild soap and cold water, and arrange a professional clean about once a year to keep the wool fresh and the colours deep.\n\nThe structured grid and cool indigo palette make this rug a natural anchor for minimalist, Scandinavian, and mid-century modern spaces. Let it define a living room seating area, soften the floor beside a bed, or bring quiet character to a home office. The ivory lines catch the light from surrounding neutrals, while the deep blue keeps everything feeling serene and collected.\n\nWhen choosing a size, aim for a rug large enough to sit under the front legs of your furniture so the seating area feels intentional and connected. Every order ships worldwide with free delivery and full tracking, arriving safely and ready to transform your floor. Invest in a genuine handwoven piece and enjoy the serenity, texture, and timeless style it brings to your home.","material":"Wool","pattern":"Abstract","weaveType":"Hand-Knotted","pileHeight":"Shag / Plush","shape":"rectangular","shapes":["rectangular"],"placement":"indoor","features":["handmade"],"pileThicknessIn":1.25,"fiberContent":"100% Wool","originRegion":"Beni Ourain","careInstructions":"Vacuum regularly on a low setting without a beater bar to lift dust from the pile. Blot spills immediately with a clean, dry cloth — never rub, which pushes the stain into the wool. Spot clean with cold water and a little mild soap, then blot dry. Have deep stains and full cleans handled professionally; wool responds badly to harsh detergents. Rotate the rug every few months so it wears evenly, and keep it out of prolonged direct sunlight to protect the dyes. Shedding is normal for a new handmade wool rug and settles within the first few months.","countryOfOrigin":"Morocco","metaTitle":"Berber Rug – Blue Beni Ourain Wool","metaDescription":"Discover our handmade Berber rug in deep indigo blue and ivory, hand-knotted by Moroccan artisans. Free shipping worldwide. From $99. 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