{"id":56,"name":"Atlas Mountain Craft Red Berber Shag Rug","slug":"atlas-mountain-craft-shag-rug","sku":"ARA1127072604","description":"This red Beni Ourain rug is a living example of atlas mountain craft, handwoven from pure sheep wool by Amazigh Berber artisans high in Morocco's Atlas Mountains. For generations, these mountain communities have passed down the knotting and weaving techniques that give each carpet its character, and this poppy red shag is no exception.\n\nThe rug is built on a dense, luxuriously thick high pile that feels soft and grounding underfoot. Across its bold red field, weavers scatter small tribal symbols by hand — quiet motifs in indigo, mint, green and ivory that carry the age-old visual language of Berber design. No two rugs share exactly the same arrangement, because every symbol is drawn from memory rather than a printed pattern.\n\nMade from 100% natural sheep wool, the pile keeps the natural lanolin that makes it resilient, warm and naturally resistant to everyday soiling. The colour comes from artisan-selected dyes, and the woven reverse finishes with a fine red and ivory stripe — a signature of authentic hand craftsmanship.\n\nTo care for your rug, vacuum regularly on low suction, spot clean any spills promptly with mild soap and cold water, and keep it out of prolonged direct sunlight to protect the depth of the red. Professional cleaning is recommended for a deeper refresh.\n\nAt roughly 5 by 7 feet, this is a versatile area size that anchors a bohemian living room, warms a bedroom, or softens an entryway. Its saturated red pairs beautifully with wood tones, rattan, leather and plenty of greenery, making it a natural centrepiece for eclectic and maximalist interiors.\n\nEvery Zarabify rug ships free, arriving ready to transform your floor into a piece of Moroccan artistry. Bring home a handmade wool carpet that carries the warmth and story of the Atlas Mountains into your everyday space.","material":"Wool","pattern":"Tribal","weaveType":"Hand-Knotted","pileHeight":"Medium Pile","shape":"rectangular","placement":"indoor","features":["handmade"],"pileThicknessIn":0.32,"fiberContent":"100% Wool","originRegion":"Beni Ourain","careInstructions":"Vacuum regularly on a low setting without a beater bar to lift dust from the pile. Blot spills immediately with a clean, dry cloth — never rub, which pushes the stain into the wool. Spot clean with cold water and a little mild soap, then blot dry. Have deep stains and full cleans handled professionally; wool responds badly to harsh detergents. Rotate the rug every few months so it wears evenly, and keep it out of prolonged direct sunlight to protect the dyes. Shedding is normal for a new handmade wool rug and settles within the first few months.","countryOfOrigin":"Morocco","metaTitle":"Atlas Mountain Craft Red Berber Shag Rug","metaDescription":"Bring home our atlas mountain craft red Beni Ourain shag rug, handwoven from pure wool by Berber artisans. From $89. Free shipping. 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